Downloadable Marketing Materials
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Use of The Spaatz Association Logo
Recognizing the need to preserve an important part of our heritage as well as position ourselves for the future, the Association board adopted a new logotype in 2008 in addition to its existing “Wreath and Diamonds” logo (see illustrations, below). The following are general guidelines for the intended use of these graphical representations.
“TSA Logo” – the distinctive “wreath and diamonds” logo as enshrined on the reverse of our Gen. Carl A. Spaatz challenge coin.
The original TSA logo developed by Matt Johnson (Spaatz #905) and has been in use since 1998. This logo is generally reserved for those applications where an organizational seal would be used and when The Spaatz Association name is identified in some other obvious way.
Example: On the reverse of the TSA Challenge coin or on the various certificates used by TSA for awards and recognition. The Association is identified and the “wreath and diamonds” logo adds an authoritative identification that is uniquely ours.
Other uses, such as on affinity items (embroidered apparel, plaques, presentation and commemorative items, etc.) may be approved on a case-by-case basis by the Board to assure quality and design integrity.
“TSA Logotype” – a cleaner and more contemporary design of the Association’s triple diamond heritage that also incorporates the name of the Association in an attractive and consistent way.
This logotype is intended, and is particularly well-suited for, Association publications, stationary, websites, and other formal presentations.
Other uses, such as on affinity items (embroidered apparel, plaques, presentation and commemorative items, etc.) may be approved on a case by case-by-case basis by the Board to assure quality and design integrity.